Ever been intrigued in a hotel after looking at its brochure only to find it not so compelling when you set foot in it? Next time, try taking a look at Instagram posts taken at the hotel from travelers staying there.
That’s one way The Poshpacker, a hotel booking site, is looking to capture the “new generation of travelers.” Using Instagram is smart, but their selling point is that they’re the leading directory of creative hoteliers priced from $15 to less than $100 USD per person.
Anna Kojzar, co-founder and CEO, was studying for her masters in Barcelona when she met Tania Cruz, co-founder and COO. They took a trip to the Canary Islands and after several hours of research, they found a hotel that was…
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