On Creating Viral Content (Hint:Quantity Sucks)

The web has become a place overflowing with crappy content. Crappy content? What is that in the first place? As a content writer, ‎I have seen too much crappy content published and consumed on the web. This is that particular content that sucks so badly. In my own experience, crappy content is something you can effortlessly copy and paste from another site onto your own without providing pleasure or value to the Internet users, having only one single goal in mind:SHORT-TERM PROFITS.

I tell you what, it will NOT work! And if you do it because you think you have no better options, I tell you:‎It sucks to be you. Because there are many better options of strategy to choose from.

I have seen a bunch of people doing this silly and senseless thing‎, pretty much every single day. And I am ashamed I used to be part of the ignorance sometimes. But as I realized more, I found out this was an insanity involving time and resources spending which produces little or meager, unsatisfactory results.

So let me tell you, I happen to know this bunch ‎of people who are so deeply obsessed with hits and Alexa ranks. They post content (in the form of articles from other sites) days and nights like hundreds of them. It is a toil. It is all about “how many” and “how fast”. It has never touched on the question of “how great”, which makes it miserable. No one wants to advertise on the site. But who wants? It is just another site with thousand articles with no distinct voice. By distinct, I can safely say it has a unique editorial voice, a mission to pursue, a stance to make, a proposition to defend or advocate, etc. They have none. They only have money to burn, with no creativity, no shrewd strategy and very low passion in their head. Plus, a leader who is too quantity-oriented and as stubborn as a swine.

PATHETIC!

Don’t be like these people. ‎Don’t let the same tragedy happen to you.

At first, we need to believe that publishing content on the web should be meant to provide quality content that addresses real problems of rea‎l people. Profits are side effects. Hits, Alexa rank and high ads revenue are some bonuses that follow after you provide quality content people need very much. It is all about changing mindset, from the idea that content is a pure tool of making profits to the more sincere and ideal proposition that content provides assistance for us to solve problems. Quite literally, stop think selfishly. Rather, start treating readers the way you want to be treated.

‎Creating content that goes viral would entail ‎a wide array of factors. The first is pick the right topic. Select the hottest, most talked about topics and you are more likely to succeed. The last time I wrote about politics during the presidential elections, ‎it was a blast as everyone was suddenly interested in political issues. Everyone wanted to read some content that enrich, verify or challenge their own political beliefs. Hence, as a content writer I naturally had the urge to share. To share things that I think useful, interesting and valuable enough for them to consume and then, of course, spread.

But aside from creating useful, great content, you need to make sure it also has to be authentic at the same time. Don’t let yourself be a follower. Create new and fresh content. The more authentic content is, the better it gets. Ensure the content is first published on your site. So you basically position yourself as a thought leader. That way, people will come to your site whenever they need the information. If you cannot make sure it is absolutely new, now you always can publish it but convey it in a unique way, and add some more values. Be different, that is the key! And that is as easy as becoming yourself.

The second is write long. If it is possible to write longer pieces, just do it. Even if it takes days! Don’t hesitate to be a perfectionist‎ when you are allowed. I met a guy who didn’t seem to mind waiting for days to polish his one long and comprehensive writeup on a topic. It is totally okay not to publish immediately sometimes. Take your time. It will not hurt if you pursue perfection anyway. And you know what? That is why his site only publishes one or two new articles once in 2-3 days. So slow I know it is. This guy’s site, however, ranks much better than the previously mentioned site that publishes hundreds of unauthentic, soul-less articles. I would never believe it if I had not seen it before my naked eyes.

The third is ignore quantity. You ought to prefer writing one great piece that impresses people and benefit them simultaneously to producing hundreds of pieces that makes you like a bot. Always remember, as quantity takes the reign, you will lose more of your time to be personal and profound on the web, i.e. to be yourself, because you only want to reach the targetted number no matter what it costs you. And I have to tell you, networking on social media is not about making other people’s newsfeed full with your updates and self promotional content. It is in fact more about building community around you and in a community, there should be interaction taking place on a daily basis. It does not mean paying attention to quantity is always a waste of resources but beware of the loss of the ability to enjoy what you do because contrary to popular belief, creating and marketing content successfully is a long-term work and meticulous type of toil. You have got to work hard every day, building everything bit by bit from the sractch and maintain it, then expand or improve what is already achieved. And if your main motivation is quick cash, you will NEVER manage to get through all this hardship.

Last of all, forget about SEO techniques. I seriously tell you. If you have important and unique messages to convey, even without SEO, people will always find your great content. Content that matters always attracts people to spread it further.

That said, I am convinced writing viral content shared by virtually everybody is easy. By easy, I mean it means natural, just like how you basically communicate by means of old media and tools. No special formula is required, to be blunt. Don’t be mean, selfish and you will get there.

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