Belajar dari Workshop THE SECRETS OF SELF PUBLISHING #UWRF14

julieJulie Renouf terus mengipasi mukanya di beranda belakang Hubud, Bali. Hari sebelumnya (4/10) ia berbaik hati membagikan booklet berjudul “From Manuscript to Author” yang isinya adalah poin-poin penting dalam self publishing yang akhir-akhir ini makin banyak dilirik penulis yang karya-karyanya tidak sepenuhnya tertampung oleh penerbit-penerbit besar.

Acara-acara di Ubud Writers Readers Festival biasanya dimulai dengan tepat waktu tetapi pagi ini, sungguh di luar kebiasaan. Entah salah siapa, tetapi meskipun sudah pukul 9.12 dan workshop belum mulai juga. Mengecewakan. Sayangnya hal ini terjadi saat saya datang 40 menit sebelumnya. Biasanya saya datang agak terlambat tetapi acara dimulai tepat waktu. Sungguh-sungguh menjengkelkan, bukan?

Pukul 9.15 Julie membuka workshopnya dengan meminta maaf. Tapi saya tahu ini bukan salahnya.

Berikut adalah catatan yang saya miliki terkait self publishing sebagai alternatif bagi para penulis yang ingin menerbitkan karyanya.

Reasons for self publishing:

freedom as a writer over content they write
more royalties
more creativity freedom
own the rights of movie
holding the rights is the most important
Better speed of publishing in (not more than 3 months)

Self publishing succesfully
Why is it important to publish succesfully?
readers perceptions
sales behaviors (online) click throughs to examine the content, dismiss the books if they dont think worth reading

Secret 1 : Title

Title and strapline is important for non-fiction
Start with a longer title and try to squeeze it

strapline

secret 2: Cover

readership
genre
the message
attention (catching)

=======

publishing under pen names

move yourself away
personal decision
can having the right pen names help you sell more books?

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Secret 3

interior design and typesetting

love your white space: give your readers space to breathe before consuming the next information
font choices can impact heavily on rebuilding
serafont body text looks too self published

design style guide
typesetting

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Secret 4 Editing

3 levels of editing
substantive
copy editing
proof reading

editorial strategy
writing well from the very beginning
stress level is lower

=======

Secret 5 front and end pages

Print Book – Front Pages

Half title page
title page
dedication
table of contents
foreword
acknowledgements
introduction/ preface

print book -end pages

appendix
glossary
bibliography
index
about
imprint/ copyright
contact (if you provide service, what you can do for people)

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Secret 6

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Secret 7

Printing

Use a book printer
Digital
print-on-demand
short run
offset

an author can gow two ways:
publish yourself
have an assistance

print-on-demands first

==========
Secret 8

Have a publishing strategy

Digital

reflowable eBook
enhanced ebook
app

updates

amazon ranking: 30 reviews in 2 weeks to get recommended by amazon pls buy my book and share it with your friends

TDP Select: program from amazon to share ebooks freely for public to read and review

create keywords: to get found by potential readers,

company reflection:

research:

strategy:

mau publish lebih kecil atau lebih banyak

=====
Secret 9

eBook conversion

Formats:ePub
.mobi
ePub3
pdf

most popular format:
ePub
.mobi (amazon)

====
Secret 10

metadata:
become visible
numbers, words, phrases and subject headings
attached to an eBook
search engine and search facilities

Metadata:
Book bio
author bio
keyword
BISAC bisg.org/what-we-do-20-73-bisac-subject-headings-2013-edition.php (about content, not the author)
linking your book to social media

Notes

ISBN & barcodes
licensing and permisson
referencing: writing memoir, be careful mentioning about other people.

Promotion & marketing must be done on your own as an author and copyrights owner.

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