If you were not like most blog readers, you’d find comments below a post a lot more engaging than content of it. It’s not because content in discussion is boring or a cliche, but more because it manages to spark a (luke)warm exchange of ideas amongst readers who decide to leave comments.
I saw a male commenter trying to make sense the whole thing, as to why a blog needs investors. He argues,”It’s just a blogging software, pay for some hosting and call it a day, right?” He doesn’t seem to take staff’s salaries and other aspects into account, which he should have.
But he got it all wrong. Blogs can be an entity of serious business if founders or bloggers wish to operate it like a REAL business instead of a small home-based business. It’s obviously not one of those diary blogs where you can read daily rants of a blogger who may be using the f word at his or her disposal.
Setting up a blog is one thing and maintaining it is another. Even if your blog has reached millions of visitors, things are not that easy for most bloggers who expect to earn a living by making profits of his blogs.
But a blog alone won’t make bloggers or writers go too far these days. You cannot just sit and post writeups on a daily basis and hope business is going better on is own. You need to figure out the best ways to build products around the blogs. Something you can sell, a business model that makes money and solve problems at the same time.
That explains why writers and bloggers publish ebooks, produce paid webinars, podcasts, and provide consulting service as well.
And that’s what separates blogs as a medium of rants and a serious business entity. Pretty much…
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