To Be a Good Entrepreneurship Reporter, Don’t Be an Entrepreneur

So here’s the rule of thumb for entrepreneurship and business reporters out there: Don’t be the person you want to interview and write about. In other words, don’t be an entrepreneur or business person. This piece of advice sounds a little bit counter-intuitive as I thought it’d be much easier to understand the subject matters by being in their shoes, seeing things the way these people do so I can write better about them and their companies.

It turns out I’m wrong…

Reporters need to stay away from being an entrepreneur themselves. They can’t be a top-notch reporter and a great entrepreneur at the very same time. They have to relinquish one of the two.

That’s probably the gist of Sarah Lacy’s statements. The founder of media company Pando.com was asked whether being an entrepreneur herself changed her way of writing as a tech reporter. As we all know, Lacy has worked for almost 15 years writing about the tech industry, the people and the whole dynamics in it. She answered it bluntly,”I’m a way worse reporter now…”

Asking hard questions to other entrepreneurs as an entrepreneur cum reporter is relatively easy, claimed Lacy. Yet, she stated that what bothered her to do her best job she always wanted is the OVEREMPATHY on the answers. “So particularly when it comes to things I’ve gone through…like having the ousted board member (she might be reminded of Mike Arrington ousted from TechCrunch or?) or even like a cash crunch or hiring a sales guy that didn’t work out[…]”

She further said she didn’t write as much as she used to and she felt for these pitiful entrepreneurs. “Because I see every side to it and I feel for them,”explained the mother of two.

Thank God, I’m not an entrepreneur because if I have to be one, I would certainly lose my best job ever. And I would never trade being a writer to any job on earth. This is very much the best. At least for now.