Transparansi CEO AirAsia Tony Fernandes

Air Asia QZ8501 telah ditemukan tadi sore pukul 15.00 WIB. Mengingat lokasi kecelakaan di perairan terbuka, sulit untuk memastikan sebagian besar korban masih bisa bertahan, ditambah lagi dengan kenyataan bahwa pesawat sudah menjadi serpihan-serpihan. Yang saya bisa lakukan hanyalah mendoakan mereka yang menjadi korban agar diterima di sisi Tuhan YME dan semoga saat detik-detik terakhir itu terjadi, rasa sakitnya begitu cepat hingga hampir tak terasa.

Dikabarkan CNN, CEO AirAsia Tony Fernandes begitu terpukul oleh kabar itu. Tweet pertama darinya yang mengabarkan menghilangnya pesawat tersebut ialah retweet dari kicauan akun resmi perusahaannya @AirAsia dalam bahasa Inggris:

AirAsia Indonesia regrets to confirm that QZ8501 from Surabaya to Singapore has lost contact at 07:24hrs this morning http://on.fb.me/1xpx5pl “ @AirAsia
Retweets 48,664
Favorites 5,989
10:47 AM – 28 Dec 2014

Kemudian ia berkata lagi:
“We will be putting out another statement soon. Thank you for all your thoughts and prays.we must stay strong.”

Retweets 4,857
Favorites 1,593

11:52 AM – 28 Dec 2014

Tony kemudian me-retweet kicauan @AirAsia yang mengeluarkan pernyataan pers resmi:

Updated statement: QZ8501 on.fb.me/1H6rusl

Sang CEO terus memberikan kabar terbaru.

On my way to Surabaya where most of the passangers are from as with my Indonesian management. Providing information as we get it.

Retweets 2,988
Favorites 1,050

2:58 PM – 28 Dec 2014

My only thought are with the passangers and my crew.We put our hope in the SAR operation and thank the Indonesia, Singapore and Malaysian governments.”

Retweets 1,516
Favorites 688

3:40 PM – 28 Dec 2014

I am touched by the massive show of support especially from my fellow airlines. This is my worse nightmare. But there is no stopping.”

Retweets 2,374
Favorites 1,103
6:06 PM – 28 Dec 2014

To all my staff Airasia all stars be strong, continue to be the best. Pray hard. Continue to do your best for all our guests. See u all soon

Retweets 3,167
Favorites 1,355

6:09 PM – 28 Dec 2014

I as your group ceo will be there through these hard times. We will go through this terrible ordeal together and I will try to see as many of you.

Retweets 744
Favorites 440
6:11 PM – 28 Dec 2014

Our priority is looking after all the next of Kin for my staff and passangers. We will do whatever we can. We continue to pass information aa it comes.”

Retweets 652
Favorites 380

6:13 PM – 28 Dec 2014

Tony me-retweet kicauan akun @andiistiabudi:

“Let’s keep optimism and positive thinking. My full support to you, Air Asia and all SAR team for the missing airplane …

Retweets 134
Favorites 142

6:01 PM – 28 Dec 2014

[Updated statement] QZ8501 as at 10:35pm (GMT+7) http://on.fb.me/1A2p0YK

Retweets 938
Favorites 386

10:35 PM – 28 Dec 2014

In Jakarta this morning to communicate with Search and Rescue. All assets now in region. Going back to Surabaya now to be with families.”

Retweets 394
Favorites 207

11:58 AM – 29 Dec 2014

Keeping positive and staying strong. My heart bleeds for all the relatives of my crew and our passangers. Nothing is more important to us.

Retweets 1,617
Favorites 619

11:59 AM – 29 Dec 2014

My Allstars in Surabaya and red house in Jakarta have been amazing. Its at times like this you see the true quality of humans.”

Retweets 522
Favorites 318

12:20 PM – 29 Dec 2014

“The staff in Indonesia have been brave, strong, committed and doing 150 percent for all our guests. My pride for them is enormous.”

Retweets 1,178
Favorites 607

12:22 PM – 29 Dec 2014

The warmth and support from the people of Indonesia has been incredible. Everywhere I go. Nothing but pure support.

Retweets 1,460
Favorites 674

12:41 PM – 29 Dec 2014

Been one of my toughest days. Spent a large part of day meeting families of passangers. Doing whatever we can.

Retweets 652
Favorites 440

4:44 AM – 30 Dec 2014

I also met the families of my crew and pilots. Not been able to see 3 families. Engineer, fo and one crew.”

Retweets 356
Favorites 258

4:45 AM – 30 Dec 2014

The relatives of my crew were inspirational and so moving. Their support and love for Airasia was unbelievable. Gave me huge strength.”

Retweets 857
Favorites 593

4:48 AM – 30 Dec 2014

My heart is filled with sadness for all the families involved in QZ 8501. On behalf of AirAsia my condolences to all. Words cannot express how sorry I am.”

Retweets 8,996
Favorites 2,109

3:11 PM – 30 Dec 2014

I am rushing to Surabaya. Whatever we can do at Airasia we will be doing.”

Retweets 3,208
Favorites 1,348

3:12 PM – 30 Dec 2014

Tidak heran jika @essentialairsvc mengatakan Tony sebagai CEO yang paling transparan. Tetapi jika saya boleh berkomentar, saya hanya ingin bertanya: Apakah ini Anda sendiri yang berkicau, pak Tony? Atau ada admin? Kalau ada admin, pastinya admin itu amat piawai mengolah kata agar jitu menyampaikan pesan dalam batasan karakter tanpa membuang esensinya.

Kehadiran Tony secara langsung di Surabaya juga menunjukkan keseriusan yang tinggi dalam menangani krisis yang sedang terjadi. Ia menunjukkan komitmen tinggi bahwa semua tanggung jawab AirAsia sebagai maskapai penerbangan akan diselesaikan sesuai hukum yang berlaku di Indonesia. Dalam konferensi pers, Tony tak mencoba berkelit dari tanggung jawab. Jika Tony masih menunjukkan determinasi yang sama untuk menjaga citra brand AirAsia, harga saham AirAsia yang sempat turun di bursa saham Malaysia mungkin tak akan lama mengalami masa suram.

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