Ladies and gents, welcome the dawn of the new era of SPG! No, it doesn’t stand for Sales Promotion Girls, but Sales Promotion GUYS. As reported by english.chosun.com, in South Korea more and more good-looking boys get recruited by cosmetics shops.
So how could this happen? It looks like these gorgeous males will be employed as tools to attract more female, heterosexual customers. Besides, there’re more males out there pay more attention to their outlook (read: facial skin), and the sales promotion guys will surely provide more convincing testimonies for these potential customers. Seriously, how can you guys reject cosmetics offered by supple-skinned fellows whom you’re dying to be like!
But it doesn’t stop there. Aside from hair style and facial skin, a sales promotion guy ought to let their hands manicured on a regular basis. Sorry dudes, rough palms with lots of dead skin cells turn of the company’s female shopping appetite.
This may sound as silly as it can do but face the fact, girls. Apart from the men physical exploitation, it’s true that boys (start to) rule your world, ladies. Talk about men emancipation! (source: http://english.chosun.com/site/data/html_dir/2012/02/09/2012020900448.html)