12-Inch MacBook Air, Another Incremental Innovation The World Badly Needs

It was rumored yesteryear already. To be frank , it’s quite stale as news. But why is this still news? Because it’s Apple that produces it. The world doesn’t care about what innovation Axio, Advan or Raspberry Pi would bring out to the market.

They say the new tech fascination would be released in the summer of 2015.

And as always, the selling point is the thinness. But if you wish to have the generosity of ports in the new product, you’ll be disappointed. Only one 3.5mm audio jack and a single USB-C connector are left. So the 13-inch model still wins.

There’s no mention about the battery durability. But if it can last 12 hours just like the 13-inch version, that’ll be great also.

The price could be between the 11 and 13 inch model.

Let’s hope the prediction is worse than the fact later on. Yet, I suppose I’ll stay with my old 13-inch one.

Truly I cannot understand why Apple has to produce the 12-inch in the first place? Tim Cook seems to want to confuse Apple fanboys and girls after applying the same strategy in the iPads.

Now, your decision making prior to buying a MacBook Air has never been as easy and simple as before.

Wait, that doesn’t include the processor and memory variations. 128, 256, 512 GB…??! I couldn’t care less.

How MacBook Air Changed J. K. Rowling’s Life

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“Do you take notes on the computer?”, Ann Patchet asks Rowling. “Do you have like old disks?”

She answers with slight hesitation,”Hmm, it sounds like a product placement but still I’m going to say it.. Hmm.. The MacBook Air changed my life. (claps from the audience) It did! It changed my life. I used to think,’How can people carry the laptop around? It’s so heavy, clunky, but it (MacBook Air) is notebook-size and it’s just great. And I can now work, realllyy… anywhere.”

Well, before that, in 2006 Rowling was seen finishing her final draft of Harry Potter series on a Hewlett-Packard laptop, which looked, by today’s standard, so cumbersome.

I wonder whether Rowling ever writes on a BlackBerry, too. If so, she might be just writing anytime anywhere. Like me and you.

MacBook Air vs Ultrabook: Which Wins?

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The professor’s brand new MacBook Air is on the left and my Samsung ultrabook is on the right. Which one wins?

Well, maybe I don’t have to compare them. It’s simply unfair to compare two products placed in different  market segments. Yet, if I really really have to do it, I’ll choose Samsung ultrabook over the MacBook Air.

First of all, Samsung ultrabooks are priced more reasonably. For a sleek, robust personal portable computer like this, I can expect it to last for at least 5 years to come. Sounds too long? Samsung is really well known for its quality. I once saw a relic, bulky, rather cumbersome laptop my Korean neighbor had had and used for like 6-7 years. The battery sucked but the charger still worked relatively well. But that’s quite normal when you have an old PC that old. In the meantime, the professor told me before she pruchased the MacBook Air, she also used MacBook for her entire mobile computing and it lasted 6-7 years. She blamed it all on the intermittent power cuts and surcharges in India, where she resides with her 83-year-old mother. “The hard disk got burned down in some way,”she told us. So with a much lower price tag, you actually can enjoy the similar ruggedness of the MacBook Air in a Samsung ultrabook. Isn’t it fantastically great for price conscious consumers like me?

Second of all, it’s Asian. The brand is no doubt Asian. The Samsung product is made in Asia, if it isn’t in South Korea. The one I have was made in China. Plus, I am an Asian. So, what would suit me better?  It seems subjective and fanatic, but wait, I guess that’s what being an Apple fanboy is all about right? I can be a Samsung fanboy as well to make this even.

Third of all, let’s avoid consumerism. Why so? Because it’s the Samsung ultrabook that I have right here, right now. Even if I want to trade the ultrabook with the MacBook Air, I need to spend more money. What I want is I buy a product, whether it be MacBook or something else, with good reason, instead of buying it on a whim.

The Franzenstein Effect: Jonathan Franzen on the ‘Eternal’ Battle of PC versus Mac

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Those sharp eyes and the stare! (Image credit: GQ.com)

As he was reading his own essay on the Kraus Project, the contemporary renowned American author Jonathan Franzen showcased his bitter, cynical view towards the latest progress of the world of technology. And that makes him so much intelligently ‘sexier’ than any other authors, in my view. I’m glad that he spoke about it with utterly no regret.

During his brief reading, anyone can notice the underestimating tone he was using to explain Apple’s product that J. K. Rowling said while interviewed by Anne Pachett to have changed her own life because of its light weight. Thanks to the slim design and dimension of MacBook Air, the British writer admitted she now can write “really anywhere”.

But, Mr. Franzen begs to differ! He’s got his own belief and stance.

And I coined the term “Franzenstein” to show you how much I love this dark, studious and super serious literary monster, like one created by Frankenstein in a gothic novel by Mary Wollstonecraft Shelley (the creator’s name is commonly used to refer to his creation). He is the man who obviously escapes control (of the society’s) and destroys its creator (society too).

Franzen refers to this as “Kraus’ dichotomy” of coolness and uncoolness, content versus form.

He lashed out with his eyes swiftly sweeping the audience and entire room he was in,”Is it the essence of the Apple product that you have coolness by virtue of owning it? Doesn’t matter what you’re creating on your MacBook Air, simply using a MacBook Air and using its elegant design of hardware and software is a pleasure in itself. Like walking down the street in Paris, while we’re working on some clunky utilitarian PC, where the only thing to enjoy is the quality of your work itself… As Kraus said in its Germanic life, the PC sobers what you’re doing. It allows you to see it unadorned.”

The author again added spontaneously,”This was especially true in the years of DOS Operating System and early Windows…”

To emphasize his point, he sheepishly whispered, almost unheard,”I like DOS…”

And he didn’t want to stop there. Franzen also criticized Microsoft on how messy Windows now has become since the corporation’s engineers decided to choose the pursuit of becoming more like Macintosh in and out. As Franzen put it,”One of the developments that Kraus would decry in this essay is the Viennese dolling up the German language and culture with decorative elements imported from Romans language and culture has a correlative in more recent editions of Windows which borrow ever more features from Apple but still can’t conceal their essential and uncool Windows-ness. Worse yet, it was chasing after Apple’s elegance, they betray the old austere beauty of PC functionality.

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The MacBook that Franzen says won’t stop teasing you switching from your virus-ridden, sluggish PCs.
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